When I was in acupuncture graduate school, my Practice Management professor taught us the power of word-of-mouth networking. Print advertising really doesn’t work for acupuncturists. I mean, let’s think about it. Would you go to an acupuncturist you saw an ad for in the paper or an acupuncturist who was recommended to you by a friend or colleague? Exactly. My professor introduced us to the Chamber of Commerce and BNI, Business Network International. When I graduated, I looked into becoming members of both organizations.
The Marlborough Regional Chamber of Comm...
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